Based in Manchester, working with businesses across the UK

Karl Chevalier Get a quote

Karl Chevalier · Manchester: Commercially focused web design & SEO.

I design and build websites around how your customers search and buy, with SEO planned in from the first page, so more of the right people find you and more of them get in touch. You deal with me throughout, from the first audit to launch day and beyond.

Hi, I’m KarlYou’ll deal with me, start to finish: from the first call to launch day.
Click & collectfrom any of 18 shops Designed by KarlBespoke, never a template Built to be foundSEO from day one E-commercebasket and secure checkout
  • Former SEO Manager at THG
  • 10+ years building and optimising websites
  • A fixed quote before any work starts

Selected work

Designed to win customers.

A concept for a bakery with 18 shops, showing how I’d plan a larger website, then live websites for a dog groomer, a family-run kennels and a groundworks firm, each built around what their customers search for.

All work

Concept design · Bakery

Bramwells Bakery

A concept I designed to show how I’d plan a larger website: a family bakery with 18 shops, built around ordering online and collecting from a local shop. A homepage, category and product pages, a click and collect basket, a page for every shop and a wholesale section.

  • Web design
  • E-commerce
  • Click & collect
  • Local SEO

Websites

Three websites, each built to do a job.

Each one is planned around what your business needs from it, so the price is too. These are starting prices: tell me what you need and I’ll send a fixed quote before any work starts.

Compare all three

01 · Tell people who you are

Brochure

A polished website that tells people who you are, what you do and how to find you.

from £2,495then £39/mo Brochure Care

  • Bespoke design, made for phones
  • Up to 10 pages
  • Your contact details, map and contact form
  • SEO foundations and Search Console
  • Fast pages and analytics

02 · Win enquiries

Business

Everything in Brochure, built to turn visitors into calls, quote requests and bookings.

from £3,995then £79/mo Business Care

  • Everything in Brochure, plus:
  • Up to 15 pages, with a page for each service
  • Enquiry and quote forms, tap-to-call
  • Local SEO set-up and local structured data
  • Reviews, gallery and conversion tracking

03 · Sell online

E-commerce

Everything in Business, plus your own online shop: products, basket, checkout and payments.

from £5,995then £129/mo E-commerce Care

  • Everything in Business, plus:
  • Your own shop, basket and checkout
  • Up to 20 pages, plus your products
  • Your first 25 products set up for you
  • Card, Apple Pay and Google Pay
  • Stock, orders, discounts and accounts

Every website comes with Website Care: hosting, security, backups, updates and small changes, from £39 a month.

How I work

Design, development and SEO, from one person.

Many businesses end up with a web designer who doesn’t really do SEO, and an SEO agency that has to ask someone else to change the website. I do both, so search and sales are planned in from the start, and you never explain your business twice.

  • You deal with me, start to finish. Questions are answered by the person doing the work.
  • Design, development and SEO together. Being found on Google is part of the build from day one.
  • Built around your business. Shaped around your customers, not squeezed into a template.
  • Plain English and a fixed price. You’ll know what you’re getting, and what it costs, before any work starts.
1
person to deal with, from start to finish
0
account managers or handovers
10+
years building and optimising websites

SEO and redesigns

Getting found, and staying busy.

For the website you have now, or the one I build you.

Website redesigns

Already have a website? A new one planned from your current rankings and traffic, with full website migration included.

More about redesigns

Website migrations

Move to a new website, platform or domain without losing the rankings you’ve built.

More about migrations

How it works

From the first click to launch day.

A simple process, so you know where things stand at every step.

  1. 01

    Tell me what you need

    Choose a starting point and tick what you need, or just describe it. It takes a few minutes.

  2. 02

    A short call

    We talk through your business, your customers and what the website needs to achieve.

  3. 03

    A fixed quote

    What I’ll build, what it costs and the dates for each stage, in writing. No obligation.

  4. 04

    Design, build, launch

    You see the design early, I build it on a private link, and it launches connected to Search Console and Analytics, with Website Care after.

Karl Chevalier
10+ yrsbuilding and optimising websites
THGformer SEO Manager
Manchesterbased, working UK-wide

About

Hi, I’m Karl.

I’ve spent more than ten years building and improving websites, much of it in e-commerce.

As an SEO Manager at THG, I worked across LOOKFANTASTIC, Cult Beauty and Myprotein, using crawling tools like Lumar and automation to find and fix the technical problems that hold large websites back.

Now I work for myself, designing and building websites for businesses and looking after them once they’re live. Every one is made by me.

Where I’ve worked

  • THG
  • LOOKFANTASTIC
  • Cult Beauty
  • Myprotein

More about me

Questions

Questions, answered.

The things business owners usually ask first. If yours isn’t here, just ask.

Ask me a question
How much does a website cost?

Brochure websites start at £2,495, Business websites at £3,995 and online shops at £5,995, with Website Care from £39 a month once your website is live. The final price depends on what your website needs to do, so after a short call I’ll send a fixed quote, and that’s the price you pay. All prices include any VAT that applies.

How long does it take to build a website?

That depends on the size of the website and how quickly content and feedback come together. After your kick-off call you get a written plan with the dates for each stage, and I keep you updated as the work moves along. If you have a hard deadline, there’s rush delivery.

Can you redesign my existing website?

Yes. I’ll look at what’s working and what isn’t, keep the content worth keeping, and redirect every old page address to its new home, so visitors and Google follow you to the new site. Website migration is included in every redesign. More about website redesigns

Can you help with e-commerce?

Yes. I build online shops on Shopify, with a design made for your brand, or from scratch with secure Stripe payments when that suits you better. I can also improve an existing shop’s product pages, categories and checkout. More about e-commerce websites

Can you improve my website’s SEO?

Yes, whether or not I built your website. I start with a technical review of how search engines crawl it, which pages get indexed, how fast it is and how it’s structured, then fix what’s holding it back. Nobody can honestly guarantee rankings, but I can make sure your website gives itself the best chance. More about technical SEO

Can I update my website myself?

Yes, if you’d like to. Online shops come with their own dashboard for products, prices and orders. For other websites, tick “Edit it yourself” when you ask for a quote, and I’ll build the parts you change often so you can update them without touching the design. If you’d rather not, send me the change: small changes are part of Website Care.

Do you provide hosting and ongoing support?

Yes. I host the websites I build on fast, secure servers, with daily backups, security updates and monitoring, and I make changes when you need them. More about Website Care

Can we talk before I commit to anything?

Of course: that’s how every project starts. Send me a message or ask for a quote, and I’ll reply personally, usually the same working day. There’s no obligation, and I won’t chase you with a sequence of sales emails.

Get in touch

Let’s talk about your website.

Tell me a little about your business and what you need. I’ll reply personally, usually the same working day.

  • No obligation, and a reply from me personally
  • A fixed price agreed before any work starts
  • One person from the first message to launch day

Prefer more room to explain? Use the full contact form.

Thank you, that’s sent.It’s come straight to me, and I’ll reply to the email address you gave.

This goes straight to me, nobody else. No mailing lists, no follow-up sequences. See my privacy policy.