Based in Manchester, working with businesses across the UK

Karl Chevalier Get a quote

Local SEO in Manchester: Found by customers nearby.

People searching for a service near them are often ready to call. Local SEO helps Google understand what you do and where you do it, so your website and your Google profile show up when they search.

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An area page on the Pampered Paws website, with the distance, directions and opening hours
One of the 20 area pages I built for Pampered Paws Dog Grooming.

What it covers

What you do, and where you do it

People searching for a service nearby are often ready to get in touch, so the pages that answer those searches matter.

  • Pages for what you do, and whereA page for each service, and pages for the areas you genuinely cover, each with something local to say.
  • Local structured dataThe extra information that tells Google your business name, the areas you serve and your opening hours.
  • The same details everywhereYour business name, address and phone number matching on your website, your Google profile and the directories that matter.
  • ReviewsA simple way for happy customers to leave a Google review, and a plan for asking.
  • Directories that matterThe handful of listings worth having for your business and your area, all with identical details.
  • Calls and directions countedSo you can see which pages bring in calls, visits and enquiries.

Your Google profile

It stays in your hands

Your Google Business Profile is your business’s own listing, so it stays with you.

As part of the work, I check it against your website and give you a short list of changes, so the two say the same thing and support each other.

No copy-and-paste town pages

A page for every town with the same words and a different name is what Google calls a doorway page, and it can hold your whole website back. I only build area pages where there’s something genuinely local to say: how far it is, how to get there, the work you’ve done nearby.

Local search

Built to be found nearby.

All work

Questions

Questions, answered.

If yours isn’t here, ask me: there’s no such thing as a silly question about your own website.

Ask me a question
How much does local SEO cost?

From £1,495 as a one-off project, depending on how many services and areas you cover. You’ll have a fixed price before any work starts.

Do I need a page for every town I cover?

No. Only where you can say something genuinely local. Copies with the town’s name swapped are what Google calls doorway pages, and they can hold the whole website back.

How long does local SEO take?

The changes to your website are usually live within a few weeks. Rankings take longer to build, often a few months, and reviews keep helping long after.

Do you manage our Google Business Profile?

No: it’s your business’s own listing, so it stays with you. I check it against your website and give you a short list of changes, so the two match.

How do we get more Google reviews?

Ask every happy customer, at the moment they’re happiest, with a direct link to leave one. Fake reviews, and reviews bought with hidden incentives, have been banned in the UK since April 2025, so it’s genuine ones only.

Let’s talk

Want to be found by customers nearby?

Tell me what your business does and the areas you cover. I’ll reply personally, usually the same working day.

Book a free 15-minute chat See the websites